My StarDate
Overview
In this project case study, I will be sharing my experience designing a mobile app for a local fitness centre. The goal was to create an app that made it easy for gym-goers to view class schedules, book sessions, and track their progress.
Throughout the design process, I focused on creating an intuitive user interface that would enhance the overall user experience and encourage engagement with the app.
My contribution
Product strategy User research Branding Product design
Year
2023
Company/Personal
1 × product manager 1 × product designer 2 × engineers
Process
Sketching the vision
Have you ever wondered what goes into creating the gadgets that make your life easier and more enjoyable? As a freelance product designer, I'm here to pull back the curtain and take you on a journey from the initial spark of inspiration to the final polished product. It all starts with a simple sketch, where ideas come to life on the blank canvas of my notebook.
Refining the concept
From there, it's a whirlwind of refining concepts, prototyping, and collaborating with manufacturers to bring the design to fruition. But it's not just about turning sketches into tangible objects; it's about solving problems and enhancing user experiences. Each decision, from the choice of materials to the placement of buttons, is carefully considered to ensure that the end result is not only aesthetically pleasing but also functional and intuitive.
Avoid getting in too deep before you’ve figured out if it is right for you
Each decision, from the choice of materials to the placement of buttons, is carefully considered to ensure that the end result is not only aesthetically pleasing but also functional and intuitive.
The reward of creation
So the next time you marvel at a sleek new gadget, remember that behind its shiny exterior lies a story of creativity, dedication, and countless hours of hard work. And for me, that's the most rewarding part of being a freelance product designer — knowing that I've played a role in creating something that brings joy and convenience to people's lives.
Outcome
The final outcome of the fitness centre mobile app was a user-friendly and engaging digital product that exceeded the client’s expectations.
Users were able to easily view class schedules, book sessions, and track their fitness progress, all within a seamless and intuitive app experience.
As a result, the fitness centre saw an increase in user engagement and loyalty, and the app has become an important part of their overall customer experience.